SOCIO-CULTURAL COMMUNICATION IN THE DESIGN OF XX–XXI CENTURY

Abstract

The activities of fashion designers of the XX century in contrast to the model and artistic practice during previous strikes unexpected fashion and creative innovation. Morphogenesis of costume flexible about changing ideals of

beauty, flash images, corporal image of people in common.

The whole set of innovations in fashion and clothing design can not be understood without an adequate cultural

reconstruction of the processes that took place in fashion, from fashion of archaic civilizations to postmodern allusions that become project strategy in fashion design.

The article deals with social and cultural explication of design, explores the moral and ethical and aesthetic problems of modern. During the writing of research studies such methods as: the formalization of dialectical and

phenomenological methods. In particular, such methods have been used as comparative and systematic. In the article

are consider phenomenon of fashion in space communications. The study determined the role and influence of the

phenomenon of fashion in several dimensions :socio-cultural, anthropological and communicative.

The aim of the study is to prepare the socio-philosophical concept of design as a factor in the harmonization of

interaction between society and the individual as a whole. Important issues in the study are as: the nature of design as a cultural universals of civilization, where it is important to study perceptions of technocratic design.

In the article outlines the rise and the main issues concerning cultural explications in design, investigates ethical

and aesthetic aspects. Defines the role and influence of design on the spiritual and socio-cultural life. We consider the axiological component design and its anthropological dimension. Raises the question as to the specifics of the formation and development of design as a spiritual and practical phenomenon in the information and cultural space.

This makes it possible to prevent naturalism and utilitarianism in understanding corporeality in fashion and define it as a sociocultural phenomenon that specifies the anthropological dimensions of morphogenesis of costume and

fashion design.

Particular relevance in anthropological problems in fashion and fashion design is reconstruction "corporal scheme" in Ukrainian culture, which turned in an ideal of human beauty.

Design Aesthetics – is primarily a reflection of continuing tradition of art that fits in the sphere of art. The image

of the designer of our time – an image of the artist, "design culture", "design environment".

Design is present in all spheres of social activity promoting human adaptation to society. At the same time forming the design space of human creativity, defines the boundaries of social and cultural system, aiming at the design affirmation.

Designed as an ethical and spiritual phenomenon is the basis for the selection of goals, means and conditions of practice.

Designed strongly associated with the culture, which is the only way to quantify this category. This definition of

culture makes it possible to outline its artistic measure, explain how realizes itself in the design of human ethical, aesthetic, artistic.

Design – dynamic ongoing process of creating a new infinite, based on historical traditions learned man and ethnic group experiences available continuum of cultural conditions.