No. 31
Published:
2017-06-30
Статті
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Editorial team
Editorial team -
Managed function of money.
In this article deals with management functions of money for example an European monetary unit. It is
suggested that changing essence of money and leaving unchanged their purpose to be equivalent to the trade, we
beforehand inform about new money properties, which often come into the conflict with nature of money. Such
properties have long been made of the money is not a means of exchange of goods, and much more in particular it is
an instrument of political and social impact, the way to prove clearly incompatible as it has been in history about
the form of artificial of gold equivalent at the foreign exchange operations, the introduction of a single universal
currency, the organization of military action and others. Consider some of the known contradictions that are
actually money. It was determined that most likely, such control must be carried out in the plane of the behavior of
people in situations of operations with cash resources. This is probably one of the few but very subjective ways. And
it can be done, for example, probabilistic methods of game theory, decision theory, and others. It is concluded that
there are already expanding the practice of alternative currencies in trade transactions with the yuan. The BRICS
countries for which a gradual entry into the zone of the yuan as the currency of the world's largest creditor - China
is a matter of time. China has worked hard to expand its credit operations. In particular in 2010 China's stateowned
banks have issued loans totaling more than $ 110 billion. Previously, such investments could boast only the
USA. Is the world changing?! Thus an analysis of possible ways to manage financial systems arising from the theory
and practice of certain contradictions inherent today in the monetary policies of individual countries and makes
sure that the money is still far out from under public control, and have the opportunity to become the present
controls not only the economy but also the entire the state of our society. -
I.Mytsenko. The role of institutional factors in the formation of the national innovative environment in the conditions of globalization.
On the basis of the research the article defines the preconditions and main factors of the creation and functioning of the global innovative environment. The main directions of transformation of the global innovative environment were defined. The state and the tendencies of the innovative development of Ukraine were assessed and the level of integration of the national economy into the global innovative environment was defined. The objective of the article is to study the tendencies of the functioning of the global innovative environment and development of the methods and practical recommendations concerning the institutional factors of the global innovative development.In the process of research we used the complex approach which foresees a certain distribution of functions to study the object of research including the systematization of results which enables disclosing the peculiarities of the institutional factors of the global innovative development.The generalization of the facts was carried out with the help of interpretation methods, which is dialectic and structural, historical and logical.There search enables defining the peculiarities, trends and tendencies of the functioning of the global innovative environment and developing theoretical and practical bases of the integration of the national economy.
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Cherep A., Lyaskovets О. The essence of economic security as an integral part of the activities of the enterprise and modern approaches to its interpretation.
The article analyzes and reflects the opinions of the scientists who made a significant contribution to the study of the category of «economic security». Reviewed and summarized the approaches of foreign and domestic scientists to the definition of essence of economic safety with the definition of its advantages and disadvantages. Clarified the essence, main ideas, list of representatives of each approach. Proposed conceptual framework the essence of economic security, which is considered as a mechanism of security and control over the process of development in all spheres of activity, protection of interests of the enterprises from the negative impact of environmental factors. It is established that the main distinguishing feature of the proposed definition is taking into account the role of staff in the process of activity, common sense management decisions, neutralization of action of factors of the market environment, and create conditions for the development of not only businesses, but also the region as a whole. -
Cherep A., Kainara D. The role of trade barriers between Ukraine and EU for machinery enterprises.
This article deals with the problem of foreign trade machinery enterprises and role of trade barrier in this process. It was determined, that the cultural barrier have huge influence on foreign trade machinery enterprises. The authors based on model of gravitational ratio and methods of export benefits, were developed methods for evaluating market attractiveness and competitiveness of products. It was analyzed the trade barriers, market attractiveness and prospects Ltd. ELIZ, and determined that the most promising markets to enter are Lithuania`s, Latvia`s, Hungary`s and Estonia`s. At the same time, the enterprises in case of successful development, can be competiveness in Germany`s market. The most attractive markets, - Romania and Poland are not competitive for company. The much attention is given to trade barriers, in particular cultural barriers. In addition, based on the gravity model and competitive advantage index, was developed the model, which can evaluate market attractiveness and competitiveness of products on the basis of trade barriers. -
Oleksandr Cherep, Andrey Kornev. The competitiveness of mechanical engineering enterprises during the period of European integration of Ukraine into the European union.
In the article the peculiarities of competitiveness of machine-building enterprises in the conditions of European integration of Ukraine discussed the future prospects and directions of development of domestic engineering in the modern socio-political conditions. The signing of Ukraine's Association agreement with the EU and the closure of traditional markets actualizes the issues of foreign trade security of the state, in particular, the presence in foreign markets of domestic producers of goods of the engineering industry. Developed a number of comprehensive recommendations for government authorities and business entities, the implementation of which will significantly improve the existing system of foreign trade ensuring security of Ukraine on the markets of machine-building production. The article defines the place of engineering development in the system of forming of export potential of Ukraine. The tendencies of development of export-oriented assets of machine-building enterprises of Ukraine. The correlation between the export status of the assets of machine-building enterprises of Ukraine and the possibilities of formation and export potential development. Strategic priorities of development of export-oriented assets of machine-building enterprises. The current stage of development of economy of Ukraine proposes a new benchmark the competitiveness of industrial products. It also provides ways of increasing the export potential and strengthening of the domestic engineering industry, identifies the main problems of protection of the domestic market of engineering products. -
Taranenko I.V. The role of transnational corporations in the global innovation system formation.
The author conducted the analysis of volume dynamics and location by the regions and countries of R&D spending performed by the leading corporations for years 2008-2015. Comparative analysis of the dynamics of countries and regions innovation development allowed to justify the controversial impact of TNCs on the existence of global innovation gap. On the one hand this effect is in a relative reduction of disparities between the developed countries and a limited group of Asian developing countries (China and India) due to the reorientation to these countries substantial flows of R&D expenditure. On the other hand this effect is in the conservation of high development level of "innovation leaders "compared with other regions and countries-outsiders. The author confirmed the hypothesis on the system formation role of transnational corporations in shaping global innovation system through the creation of global innovation networks, location research and development centers of multinational corporations not only in developed countries but also in the developing and the reorientation the corporate investment R&D flows toward these countries. Proved that innovation policy in developing countries, should be based on the activation of their own R&D, infrastructure and information and communication technologies development, the growth of human capital, together with the creation of conditions for placing R&D centers of leading multinational corporations, attracting foreign corporate investment in R&D for the effective inclusion in the global innovation system. -
Ligonenko L. Technological development of the enterprise as an object of control.
On the basis of critical analysis of the existing interpretations of the term "technological development" and related concepts there are defined its essential characteristics and proposed the definition of the author – a purposeful, constantly organized process of irreversible changes in technological economic processes, which cause corresponding development of: the fixed assets (which ensure their feasibility ); personnel (who implement and use them); intangible assets (which identify their creation or use); all of them enable to provide technological competitiveness of the enterprise and development of the market of technologies on the whole. It is described the essence of the development which is viewed as the process of transformation of the existing technological capacity into the implemented one. There are determined the effects (signs) of technological development in tangible view and in line with the results of management. There are structured and described the content of specific stages of technological development: preparation (intellectual support), basic (which incorporates such stages as: initiation of technologies (the proper one or on the basis of transfer of technologies), materialization of technology and personalization of technology) and the final one – commercialization of technology in one’s proper business activities or in their transfer (donor) of technologies. Such forms of technological development as research, legal, recipient, tangible, personnel, food and donor were selected. There are given reasons for the priority to manage technological development as a component of economic management of the enterprise in current conditions. -
Shchetinina L., Rudakovа S. The quality of youth life and their impact on education: a qualitative and quantitative measurement.
It is substantiated the importance of studying the impact of the quality of young people life to higher education and science system. This influence is proposed to evaluate on the basis of objective and subjective indicators. The first group of indicators characterizes the state of young people's participation in education and science, and the second - the quality of young people life. During the period 2010-2013 the number of those who studied in higher education institutions was constantly decreasing and the decrease in 2013 was at 18.4% compared to 2010. This is because, firstly, the decrease in this period the number of young people in the population; secondly, the annual growth of the number of young Ukrainians who want to study abroad; thirdly, not everyone can pay for a college education. Sociological studies enable us to determine the motivation of young people to education, professional self-determination issues, assess the availability and quality of education. The number of young students in doctoral and post-graduate course for the period 2010-2013. also decreased by 10.2%. General trends in graduate education of young people is its greatest popularity (86-90% of young people) in the period after the completion of training in high school and 24 years, as well as the greatest number of young people (91-92%) is to work in high school and beyond. The reason for this is the ability to solve the problems of employment at the university directly. Youth Doctoral Education has several other features. The number of doctoral students increased with age - from 25 to 30-34 years. The relationship between teaching at the university and research institutions in favor of SRI - 20-30% and 70-80%, respectively, due to the presence of a large experimental database for writing doctoral theses.
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Borodina O. Integration of logistics and marketing for the formation of innovative potential of economy.
This article contains directions integration of marketing and logistics concepts in the system of innovative development company. Thus defined determinants of logistic flow management innovations, including the most important - the place and time. The place of marketing concepts and logistics to generate innovative potential of the company, while marketing and logistics as defined and direct view of innovation as a process of transformation software innovation. Application of the principle of the system to determine the place of marketing and logistics as a new approach to integration facilities, tools and processes to generate innovative potential of industrial enterprises. -
Kamianetska O. Directions of improvement of the system for non-financial support of small and medium-sizes export companies.
The article states that the development of non-financial measures and instruments for the support of the export companies of Ukraine should become an important direction of the export business development in Ukraine. The potential of their application has not been used so far, and the application itself is limited and unsynchronized.Furthermore, it is stated that the consideration of the issue at the microlevel is an important conceptual approach to the improvement of the system of various techniques aimed at the Ukrainian export business development. As a rule, most drawn up programs consider the export business development process at the macrolevel. Thus, they do not take into account any peculiarities of the said process at the microlevel (i.e. at the companies' level).The article defines the following principal components for encouraging export among small and medium-sized companies in Ukraine: formation of the efficient informational support system operating at all stages of international trade transactions; regional infrastructure development; promotion of export competition by means of encouraging trade development; commercial (economic) diplomacy (setting up conditions of access of foreign goods and services to the domestic market, and providing access of the national goods and services to foreign markets); efficient operation of sales offices in foreign countries; efficient operation of chambers of commerce and industry etc.To sum up, in Ukraine there is no unified system for small and medium-sized companies' export transactions support. Resolving this issue requires compliance with the established strategy and country development priorities, formation of efficient and comprehensive techniques aimed at the support of small and medium-sized export companies in Ukraine and involving consistency and synchrony. -
Boldyeva O.V., Bogma O.S. International acts and foreign practice of providing of financial safety of the state.
The article is sanctified to the study of list of basic international legislative acts in industry of providing of financial safety of countries. It is set that United Nations come forward to one of leading international centers on making of international legal standards in area of organization of fight against washing of criminal profits by the acceptance of corresponding Conventions. Active voice in providing of international financial safety accepts and CE, for initiatives of that Conventions are taken in industry of washing, exposure, exception and confiscation of profits from criminal activity and financing of terrorism and responsibility for a corruption. It is set that as leading motive force in an international fight Group that produces world standards in the field of counteraction to washing of criminal profits and financing of terrorism comes forward against white-washing. In addition, for an effective fight against white-washing in many countries were created state «subdivisions of financial secret service» are specialized. It is set that grows also role of the International monetary fund in counteraction to legalization of criminal profits and financial providing of terrorism. It is educed that in a fight against the separate displays of criminal activity on washing of capitals also participate and other international organizations, for example Group of countries against a corruption. Drawn conclusion, that an international legislation in the field of providing of financial safety envisages the necessity of bringing the national legal systems over for accordance with international standards, consequently, legislation of Ukraine in the field of financial, criminal and administrative legislation need adjustment in accordance with international norms. -
Frolova Z. Perspective’s of the development of anti-crisis Donbass.
Нistorical aspects over are in-process brought, showing meaningfulness of the Donetsk region for the economy of country. The estimation of modern industrial potential of region is done. Aspiration of industrial enterprises of Donbas to innovative activity and attempt of her realization is shown in the modern terms of crisis. It is marked that, the crisis phenomena in the Donetsk region in the last few years purchased system character. This is due, on the one hand, because of the negative price situation in the world markets of steel products, and on the other, because of the military-political situation. Paid attention to that the special status of Donbas envisages realization of projects on renewal only of civil infrastructure of region, while the necessity of state support is traced also and industrial enterprises of Donbas, many of that are city-forming. It is noted that during the years of crisis center of the innovation system development of industrial economy of Donbass moved to the primary level of economic complex - on firms, companies, corporations, joint stock companies. The article analyzes the different forms of innovation in production, requiring different levels of state support. In particular, it states that the forms of upgrade production facilities specific to certain enterprises of mechanical engineering, with short periods of implementation, require low additional cost. Then the problem of implementation does not cause much difficulty, and government support could be in the form of creation of favorable investment conditions. While other form of innovation, characteristic for the majority of enterprises of Donbass, is carried out by technical upgrading, reconstruction and expansion of existing and construction of new plants. In this case, spent huge amounts of money on upgrading the production apparatus, and here, the provision of tax incentives would be a good additional stimulus to accelerate the transformation of such innovation. The paper concluded that, in spite of the crisis situation in the Donetsk region, those companies that do not fall into the zone of active hostilities, continue to work and develop, using an innovative strategy. And in order to help industry Donbass successfully get out of the protracted crisis, the political will of the government. -
Bukharina L.M., Tytarchuk D.I. Supply chain’s rationalization in maintenance system of industrial enterprise.
Maintenance management is the first step on the way through the entire range of logistic operations of industrial enterprises. The article deals with the maintenance system’s management in terms of the supply chain’s rationalization, its stages. Maintenance management is aimed at supply chains rationalization in space and time and solvation at least the three following issues: focus on more profitable types of resources, unification of the used resources range, supply optimization by improving the process of material resources procurement and organization of optimal purchases. Business process of supply optimization by improving the process of material resources procurement and organization of optimal purchases is connected with such problems as faint forecasting of resources consumption’s intensity, deliveries delay, ineffective control of existing inventory, amiss determination of optimal order size. The question of the necessity to purchase materials of the best quality at the best price, from reliable suppliers, which are supposed to be the company’s partners, arises. Choosing a supplier, indicators rating system, which can determine the correctness of the choice is to be used. Development of an effective inventory management system is the key to the successful business functioning in terms of economic limitations. Supply chain’s rationalization in maintenance system of industrial enterprise significantly depends on the degree of how maintenance is agreed with industrial consumption of material resources and how assortment, quality and technological form of supplied resources meets the requirements of the enterprise. -
Goroshkova L., Volkov V. Model of life cycle of condominium.
In article modeling the basic parameters functioning of a control system of housing and municipalservices is carried out on the basis of structures self-management with the purpose of construction optimum. The parameters of life cycle of such structures are determined.The importance of definition of the sizes of associations of the coowners of a multiroom house (condominium) and opportunity of creation of a sufficient level of their organization is proved which will ensure an opportunity of the coordinated actions concerning natural monopoly - housing and municipalservices. Is shown what to optimize a situation in the market housing and municipalservices probably by creation monopsony of the consumers, as alternatives to monopoly of the sellers with simultaneous gradual transition from monopoly to oligopoly of the sellers housing and municipalservices. Is proved, that the market of the consumers housing and municipalservices is wholly suitable for transformation of a competitive type on oligopoly. The mechanism of such transformation is offered on the basis of the concept «of the club boons». The model of life cycle the co-owners of a multiroom house (condominium) is offered and is established, that it should make four years. -
Klymenko O., Matvienko G. Modern processes of exchange rate in Ukraine.
In article considered the current rate-setting process of national currency in Ukraine. Highlight the evolution of the global monetary system and identified exchange rate like one of the key elements of the monetary system. Considerable attention is paid on factors such as economic wich affecting the exchange rate. It was determined that during the acute socio-economic and political conditions and the decline production, good monetary and exchange rate policy of the state is important. Analyzed the dynamics of the hryvnia against foreign currencies at the period 2010-2015 years. A significant depreciation of the national currency was in early 2014 becouse the background of political instability. The peak value of the official exchange rate was registered in February 2015 - 3001.01 UAH. for $ 100 US. What was the consequence of the failure of the National Bank from using the indicative exchange rate on the foreign exchange market and the daily indicative currency auctions. The volume of transactions in non-cash foreign currency on the interbank currency market of Ukraine in 2015 was lower by almost on five times in comparison with 2014 year. Analyzed the volume of international reserves of Ukraine for the period 1999-2015 years. The maximum value of foreign reserves was recorded at 2010 - $ 34.6 billion, the lowest - 7.5 billion US dollars at 2014. With different rules limiting and regulating the foreign exchange market was introduced in order to stabilize the exchange rate of the National Bank. It was concluded that the monetary and exchange rate policy should be conducted in accordance with the state of economic development of the country and ensure the minimization of the negative impact of internal and external negative factors, to avoid devaluation shocks and contribute to sustainable economic development. -
Goroshkova L., Volkov V. Modeling of motor industry of Ukraine.
In work the carried out modeling of cyclical development of motor industry of Ukraine in 2000 - 2014 and certain interrelation of cyclical development of branch with macroeconomical parameters of development of the country. Presence of such features, as the intermediate-term cycles of development of motor industry during an intermediate-term cycle of development of economy of Ukraine are proved by necessity at organization intermediate-term both long-term planning and further forecasting of development of a national economy first of all at first to study an economic condition at a level of separate branch of economy (motor industry), and already then - at a level of national economy. The research of development of motor industry with the purpose of reception of an opportunity of modeling of economic processes at a level of branch of economy and modeling of the basic parameters of his development, testifies to expediency of study not only average, and first of all of small cycles.The received results of the analysis of functioning of motor industry during 2000 - 2014 have allowed to reach a conclusion that the motor industry of Ukraine till 2009 developed according to economical to the tendencies of the country, that is were observed recessions and rises in branch. After 2009 the branch could not leave from crisis and has appeared in a catastrophic condition. The stable increase of volumes of manufacture of units, details and accessories to vehicles testifies that the proof recession of manufacture of new vehicles in Ukraine stimulated increases of volumes of manufacture of units and details, which form the basis repair base of a vehicle maintained in the country.The received results of the analysis have allowed to reach a conclusion, that in case the situation in branch will not be improved, the country can motor industry in general. -
Goroshkova L., Volkov V. The system approach to the management of energy savings on mezzolevel.
In article the research of a problem in Ukraine on mezolevel is carried out. Is proved, that the municipal power of Ukraine is technically backward sector of economy with many problems, which recently essentially have become aggravated. Among the fundamental factors of such problems the essential place borrows low energy efficiency. Absence of the investments in branch has resulted in significant deterioration of a technical condition of a fixed capital, increase of an accident rate of objects of a housing and municipal services, increase of specific and unproductive expenses material and power resources. The unsatisfactory modern condition of municipal power is predetermined also by imperfection of system energy consumption, in particular by lack of systems regulation, and also imperfection of existing building designs.The carried out comparative researches of a situation with energy savings and energy efficiency in Ukraine and Zaporozhye area. Is proved, that by the basic reason of an inefficiency use of heat in the Zaporozhye area is losses of heat in networks. Offered such measures on improvement of a situation with energy savings in the Zaporozhye region: modernization of networks supply by a heat in Zaporozhye, other cities and areas of area with the purpose of decrease of losses; development of the projects termomodernization of objects of the municipal property and budget sphere; optimization of tariff politics; optimization of system of the grants and grants in payment of services. -
Lubenec I. Construction principles and economic-organizational mechanism’s structure of an enterprise economic security formation.
Amid uncertainty and fluctuations of the economy, with increasing competition, successful and long-term operation of the enterprise in the market, it is important to take into consideration the organizational and economic mechanism of economic security. It is one of the most important elements of the enterprise’s strategic development. To create the relevant conditions for the enterprise’s sustainable strategic development it is necessary to develop the scientific foundations of organizational and economic mechanism, as the effective functioning of this mechanism makes it possible to resist successfully to many threats and thus provide high level of economic security.Problems of provision and enterprise’s economic security management are research in a big number of academic papers. But despite this, there is a need in further research of a number of issues related to the definition of methodological principles of economic security managerial mechanism. So theoretical aspects of organizational and economic mechanism of economic security construction are studied in the article. Its nature, structure and functions are determined Subjects, objects and principles of organizational and economic mechanism construction are identified The improved structure of the organizational and economic mechanism of enterprise’s economic security, which includes a unit providing tactical and strategic functional components of economic security, economic and organizational units is proposed. Their interaction feasibility aimed to synchronize and optimize the organizational structure of economic security is analyzed. -
Schukin A. Сonceptual approach to managing risk in marketing innovation activity.
The article describes and systematizes the methods of market risks in innovation activity. It is established that the management of new types of products that are not focused on demand products, and offer ideas on innovation, innovation is classified according to the intentions of the following characteristics: volume; feature; complexity; severity; value; risks. Success in business management provided provided a flexible and adequate adaptation to the environment, accounting and risk management. In the article there are the category of risk and market risk. The conceptual apparatus to the essence of the concept of "marketing risks in innovation enterprises" are improved and are defined as a set of risks that arise at all stages of the life cycle of innovative products and reflects the degree of deviation from the objectives as failures, the amount of damages under the influence of internal and external factors the implementation of marketing activities. Risk classification marketing innovation of enterprises highlights the risks of a false choice target segment, the lack of market segmentation, selecting false sales strategy, ineffective advertising campaign, insufficient funding for innovation, failure of commercial contracts associated with the rights of ownership of an innovative project are improved. The article gives step by step algorithm qualitative analysis of marketing and risk behavior of his subjects to adopt; scheme of quantitative analysis of the marketing risk. The author grouped the following methods in risk management of marketing innovation of enterprises avoidance, localization, dissipation compensation, retention, transfer, reduce marketing risks. -
Melikhov A. The typology of competitive interaction and collaboration of industrial enterprises.
Actuality of research of interaction processes of market environment’s agents is reasonable. In particular, the necessity of collaboration not only with partners but also with competitors is considered, as in the modern terms of globalization and hypercompetition simultaneously to create innovations and competing is practically impossible. The evolution of economists’ opinions of expediency of collaboration between competitors is considered, in particular, within the framework of new direction of marketing - marketing of relations. Essence of types and forms of interaction of market environment’s agents is certain, processing approach is for what applied. Expediency of using of several interaction types is confirmed, among which most meaningful are partnership, competition and coopetition. Essence of concept "competitive interaction" is certain, as a continuous systematic socio-economic process of economic subjects’ interaction on each other within the framework of competitive environment with the purpose of achieving certain results (effects), which foreseen by competitive strategy of these subjects. Competitive interaction may give positive or negative consequences for economic subjects, that leads, accordingly, to their mutual development or to worsening of economic position in competitive activity. Basic problems, impeding to effective competitive interaction of the Ukrainian industrial enterprises, which are classified by the source of origin on external, which are related to market development and market turbulence, and internal, which are conditioned by management uneffectiveness, imperfection of structure and absence of market experience, are distinguished. -
А. Obikhod, A. Omelchenko, V. Boіko. Environmental safety of atmospheric air of Ukraine: spatial structuring.
Current state of atmospheric air on the territory of Ukraine and its regions has been analyzed within specified direction of scientific research. Attention is paid to the dangerous effects of harmful emissions into the atmosphere both for population health and for the environment as a whole. Statistical basis on the following impact indicators has been analyzed: volumes of emissions of pollutants into the atmosphere from stationary and mobile sources (thousand tons) including per 1 km2 and per 1 person; volumes of greenhouse gas emissions (thousand tons) and harmful substances emissions in the context of individual pollutants (thousand tons) including, in particular, emissions of sulfur dioxide, nitrogen dioxide, nitrogen oxide, carbon monoxide, methane, non-methane volatile organic compounds, soot and others. In order to clarify the results of calculations the authors have determined correction factors of impact on the population and the environment by expertise. The obtained results made it possible to conduct spatial structuring of the danger and determine 5 groups of regions: high level of danger – Dnipropetrovsk and Donetsk oblasts; higher – Luhansk, Zaporizhzhia oblasts and Kyiv city; middle – Kyiv, Poltava, Ivano-Frankivsk, Vinnytsia, Kharkiv and Lviv oblasts; moderate – Cherkasy, Odesa, Zhytomyr, Kherson, Khmelnytskyi, Mykolaiv, Zakarpattia, Kirovohrad, Chernihiv, Rivne oblasts and the Autonomous Republic of Crimea; low– Volyn, Ternopil, Sumy, Chernivtsi oblasts and Sevastopol city. The detailed analysis allowed us to identify the areas that need special attention: Donetsk, Dnipropetrovsk, Luhansk oblasts and Kyiv city. Directions for further research on the air conservation measures and prevention for specific objects have been considered which will reduce emissions of pollutants and stabilize the environmental safety level. -
Lytvynova O. Methods of simulation of reliability’s assessing of the elementary systems.
In article the analysis of imitating models of the elementary systems is carried out. These systems contain the random variables having various distribution laws. At an investigation phase and design of systems at construction and realization of machine models the method of statistical tests is used (Monte-Carlo method). This method is based on use of random numbers. The possibility of modeling of random variables and processes definitely can be used for imitation of some real economic events and production situations. Such approach which uses various limiting ratios of probability theory – laws of large numbers and limiting theorems is the cornerstone of a Monte Carlo method. By the Monte-Carlo method the casual choice of numbers from the set probabilistic distribution is the cornerstone of calculations. This numerical method gives the chance to define estimates of probabilistic characteristics of system. In the course of carrying out researches it has been found an assessment of probability of no-failure operation of the device for a certain time interval and the average time of no-failure operation of the device is determined. When calculating have played time of no-failure operation of elements of system, time of no-failure operation of knots of system and all device; are defined probabilities of no-failure operation of elements of system, knots of system and probability of no-failure operation of the device in general. Besides, in the course of studying of system’s work have determined the average time of no-failure operation of elements, knots and all device. -
Makarenko M., Shayhatdinov A. Research of directions of specialisation of seaports of Ukraine.
In article it is underlined that for increase of efficiency of sea transportations huge value has a level of development of a transportno-logistical infrastructure. As key infrastructural object the seaport in this case acts. In modern conditions the seaport represents multipurpose object which provides realisation possibility including the mixed transportations. Maintenance of competitiveness of the state, forecasting of the future directions of its development is impossible without increase of an overall performance of a sea economic complex. It is proved that the Ukrainian ports were at all times and remain attractive to potential investors. It is connected with the big transit potential of Ukraine as through territory of our country take place the main transport corridors, including the sea. One more reason of appeal of the Ukrainian ports for investors is their specialisation. Necessity of consideration of specialisation of the greatest ports of Ukraine for attraction of potential investors is proved. The cargo turn of continental sea trading ports of Ukraine for 2012-2015 is analysed. Relative densities of kinds of cargoes in a cargo turn of the greatest ports of Ukraine are resulted. Specialisation of the greatest ports of Ukraine is considered and prospects of their future development are resulted. Kinds of cargoes which define their specialisation are allocated: coal, ore, oil, ferrous metals, grain and containers. It is underlined that in the Ukrainian ports grain cargoes, and also bulk and bulk are key. It is proved that attraction both state, and foreign investors will allow to open potential and to develop ports, having made their modern enterprises capable to win in competitive struggle against foreign ports of the Azovo-Black Sea pool.
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Kalynyna A. Estimation of structural changes in the economy of the regions of Ukraine.
Necessity of research of structural shifts in the economy for the construction of the absolutely new structure of the economy and the growth of regional competition are given in the article. After considering the existing approaches concerning the definition of the changes in the structure of the areas (oblast), the absence of methodical recommendations as for their application in the management for the substantiation of decisions concerning modelling of the corresponding policy of the complex development of the regions of Ukraine has been found out. It is noticed that when estimation is effected, such systems of indicators are applied: absolute that represent a difference between the relative share of the areas and relative, as a ratio of the relative share of the areas. It is offered to use indicators of a variation, fluctuation of pure gains and increase rates of the relative share of the separate parts of the whole concerning a generalizing estimation of the structural shifts. The estimation of the structural shifts of areas on the example of 27 administrative and territorial units of Ukraine on the basis of absolute and relative indicators is effected. On the basis of the calculated indicators there has been made the cluster analysis with the use of statistical program SPSS Statistics. Statistical characteristics which confirm the importance and reliability of the received data are presented in the article. The grouping of the regions by structural shifts indicators has allowed to establish the dependence of structural shifts dynamics and the level of the regional complex development. The more stable the structure of the economy relatively to the structural shifts, the higher is the level of the complex development of the region and vice versa. Structural shifts which occur in the economy can lead to various deformations and break an optimality principle - a basis for the complex development of the region. Thus, there is a necessity for regulation of these processes both on the national and regional levels.
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Potapova N. Development of transport system by territories.
Оne of the most important features of technological progress and civilization level of the state is the transport system advancements. The effective functioning of transport is a prerequisite for stabilization, structural changes in the economics, development of external economic activity, improving the living standards of the population, and providing national security of the country. Transport has an important economic, socio-political, cultural, and defense function in the development of the regions.Transport system is a spatial combination of lines of communication, transport facilities and the related transport services. It determines territorial specialization and the development of economic complex of the region. The transport factor is of key importance in the distribution of productive forces. The transport system of the region has a distinct territorial specificity. Hence, each region is understood as an individual set of economic, organizational and social factors that determine the ability of the region to provide export and import needs of its economic system. Transport potential is a factor of economic security and sustainable development of the region.Formation of the transport network, its specific structure, the density of the lines of communication, transport capacity of the main highways are determined by sectoral structure of economic system, its product range, territorial organization, density of population, features of historic development, natural conditions, as well as by economic and geographical location of the country and its regions.The main types of transport network configuration are: radial, orthogonal, tree-structured network.The components of transport system include railway stations and junctions, bus stations, sea and river ports, wharves, airports. The interaction of various modes of transport at the regional level is carried out in the transport junctions of mixed types, multimodal transportation of goods by rail and road being most common. -
O. Sydorenko, K. Iakovenko. Questions of civil protection of inventions in Ukraine.
The article analyzes scientific researches published in scientific periodicals and domestic and foreign media, and legal documents relating to civil protection claims. Necessary qualities of invention for obtaining legal protection in accordance with international standards are specified. The list of laws, regarding copyright issues is shown. The attention is emphasized on the necessity of conformity of the system of protection for objects of intellectual property to domestic needs and international priorities for economic and social development of the state. It is noted that the accumulation of intellectual potential in general, and increasing the numbers of inventions, is considered as the basis for successful business development in the country, which will increase the value of companies, improve their business performance and successful implementation of business projects. Patent as a mean of inventions protection in Ukraine is considered, the benefits of the patent to avoid the possibility of competition at the market are described. Disadvantages, existing in the system of legal maintenance of intellectual property and leading to stoppage of researches in some areas of the national economy are mentioned. A workingout of well-functioning legal framework for intellectual property rights protection through the development and adoption of the Law of Ukraine "On Amendments to Some Laws of Ukraine on Intellectual Property," which would ensure the protection of rights and interests of Ukrainian inventors is suggested. -
Zubkow D. Issues of protection of the copyright and related right objects in the Internet in terms of Ukrainian Legislation.
The article shows consistent pattern of the tendencies and specific incidents concerning violation of the copyright and inappropriate usage of the materials protected by the legislation. Occurrences of the violation of exclusive rights that are provided to a copyright or a related right subject had been reviewed in this article. Particular kinds of the preventive methods aimed to reduction of frequency of copyright and related right violations were distinguished in this work. In accordance with the results of the conducted research within a framework of a discussed subject, appropriate conclusions concerning the methods of protection of the copyright and related right subjects in the Internet in terms of Ukrainian Legislation were made in this article. Amongst the others kinds of protection, the following preventative methods were singled out and examined: civil and criminal legislation, various international agreements and pacts, protection of the digital version of mass media sources from invasion of the law-breakers and unauthorized copying, and also the importance of usage of the DRM-systems in the process of control of the piracy in the Internet.On the ground of the research results, possible ways of improvement of the electronic tools for protection of the copyright and related right objects in the Internet were proposed in this article. Weak features of existing technical methods of protection were pointed out. Alternative ways of solution of this problem were reviewed by analogy with already existing foreign preventative methods.The most ambitious method from the point of view of effectiveness aimed for protection of the copyright and related right objects was identified. Arguments in organizational method’s favor were presented in this article. Necessity of development of the juridical level of social environment were pointed out. The essence of the organizational method that lays in popularization of respectful attitude towards copyright and related right objects in the Internet was defined in this work. -
Shykova L., Bazhenov V. Co-authorship problems on musical works.
The article is dedicated to occurrence of a co-authorship on musical works. It’s emphasized that the main aspects of a co-authorship are existence of a creative contribution of two or more persons to work creation and the creative activity of each authors directed to creation of common joint work creation. The moments when there is no co-authorship on musical works are defined. The separate attention is paid to a question of occurrence of a coauthorship when one person orders to other person «turnkey music». It’s specified that in case of violation of joint copyright each coauthor can prove the right in a judicial proceeding. In article it’s provided that each of coauthors has the right to use the part of musical works created by him on own discretion if another isn’t provided by the agreement between coauthors. It’s specified what the contract of a co-authorship on musical works has to comprise. Judgments and decisions in the territory of Ukraine during 2011 – 2016 concerning violations of exclusive and personal non-property joint copyright of coauthors of musical works are analysed and it’s defined that the legislation of Ukraine on a co-authorship of works (including on musical) has more declaration character owing to what there are problems of regulation of legal relationship between coauthors. Existence of problems is caused by relevance of deeper understanding of occurrence of a co-authorship, research of contractual practice of use of the musical works created several authors and also the international experience of a co-authorship. -
Derevianko T. Estimate of intangible assets.
In paper was viewed the problem of non-material assets estimate for the modern innovation enterprises. It noted that the complexity of its’ accounting due the high rate of obsolescence knowledge, accumulated in such assets. Also it was noted that the English language the term has a broader interpretation. In order to add to this term a broad understanding, the division of non-material assets into 2 groups is proposed. The first group, which is proposed to name «palpable assets», will consist of non-material assets that are already listed in companies’ balance sheets. The second group («invisible assets») will contain assets that still can’t be listed in companies’ balance sheets due to impossibility of their evaluation and operations with them in terms of traditional algebra. The analysis shows that there are lot methods of non-monetary evaluation of invisible assets, such as assessment in points, which allow using their in organizing internal management. Although it was noticed that current methods of monetary evaluation of intangible assets are not able to fully show the company’s value but they can be used for mergers, sales and stock exchanges. Although noticed that these methods of monetary evaluation of intangible assets are not able to fully show the company’s value but can be used for mergers, sales and stock exchanges. Also in the paper concludes of the feasibility of the transition to the new accounting standards, which are focused on the stakeholders of the enterprise and uninterrupted reporting of the cost.
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Schestakowa T. Analysis and perfection of organizational culture of higher educational establishment.
Various definitions of "organizational culture" provided by different authors were discussed and examined in this research work. It was noted that all things that form a personality, for instant, internal values, beliefs, attitudes, create a basis of organizational culture. We believe that a special attention should be paid to the issues of organizational culture formation in educationalestablishment as young people usually define their values and stand in life when they study in higher educationalestablishment. In accordance with the model of competing values, it was determined that bureaucratic and market types of organizational culture are prevalent in the institute of «PRIAZOVSKYI STATE TECHNICAL UNIVERSITY» now. Most of the professors and members of «PRIAZOVSKYI STATE TECHNICAL UNIVERSITY» took part in the survey. In their opinion, all main changes in the culture of institutes of higher education should be related to the reinforcement of clan and adhocratic components. We also used E. Shane’s clinical methods to analyze the culture in students’ environment. The majority of students who participated in the survey appreciated the trappings of organizational culture. However, the usage of qualitative factors that determine student culture was not effective enough. It should be noted that a significant untapped potential was found. Improvements in university culture should become a priority of administrative work and teaching staff’s activities in all institutes of higher education. Student government should also be involved in this process. -
Kozlova V. Ecological constituent of innovative processes on the industrial enterprises of Ukraine.
The nature protection mechanism of functioning of national economy was investigational. It is well-proven that development of such mechanism must embrace three associate stages of recreation of natural resources: renewal, exploitation and processing. All these elements must form the system of ecological management on an enterprise. But the existent system of information about nature protection activity sharply falls behind from a requirement in her. An ecological account is the important system, that must be used for an exposure, organization, adjusting and presentation of data and state information environment in the natural and cost indexes of ecological account must give the objective picture of the state and dynamics of natural inheritance, cooperation’s between an economy, surrounding an environment and charges on prophylactic measures, guard of environment and damage to the ecological person. The distinguishing feature of ecological account must be his veritable regulated at that advantage gives oneself up to the внутрифирменным necessities. Basic activity in area of ecological account must be concentrated within the framework of perfection of the distribution of charges system on the guard of natural environment, including perfection of the system of account.Difficulty of introduction of ecological account on enterprises consists in absence of methodical developments on this issue, in complication of determination of row of indexes that take into account the state and dynamics of change of components of environment. -
Lyubchuk O.K. Monitoring the effectiveness of marketing activity of the factory of steel industry (for example, JSC "MMK im. Ilyich").
In the article the problem of determining the economic efficiency of marketing of the company. It was found that isn’t enoght studied the level of formation of creativity approach of personnel marketing structures to the efficiency of their operations. Was used method of improving market structures and assess their effectiveness. This technique can detect the level of formation performance by expert evaluation. Studied the levels of performance of marketing activities: formation of creativity; quality of marketing activities; competitive marketing service; performance in term of marketing activities; use the target audience of consumers; precision marketing training events; formation team; psychological climate in the team; innovative marketing activities; creating an image; staff knowledge of marketing service; activities marketing service market research products; budget size marketing activities; prospects of marketing services.The study showed that the effectiveness of marketing service on a number of indicators is insufficient. Such a performance assessment of the amount of budget marketing, innovative marketing activities, quality of marketing activities, marketing service competitiveness should be improved. -
Goncharenko S. Imperatives of strategic management concerning macro-trends of business.
In order to support sustainable competitive advantages the enterprise should take into account the imperatives of strategic management, which are relevant at the time. The aim of the article is to improve scientific justification imperatives of strategic management system based on the trends transforming modern business environment. The scientific justification imperatives of strategic management are improved. The main imperatives based on the fundamental characteristics of change: continuity, cyclical, systematic, natural sequence, proactivity, uniqueness, adequacy transformations in the environment is formulated. Main transforming trends of modern business environment with the release of the nanoscale as the top priority for companies are generalized. These results provide a basis for improving the overall efficiency of strategic management and helps achieve their goals in the implementation of the strategy of trade enterprises. -
Krylov D. Methodological approaches to the development of organizational-economic mechanism of investment projects of enterprises food industry.
In the article the question of the analysis of existing scientific-methodological approaches to the formation and improvement of organizational-economic mechanism. Analyzed the practical application of organizationaleconomic mechanisms of activity of the enterprises and the proposed scientific-methodical approach to the development of organizational-economic mechanism of investment projects at industrial enterprises, which is based on the development the system of management of investment projects and redistribution of investment projects according to the established performance criteria. Described system of management of investment projects on the basis of the organizational-economic mechanism of realization of projects of industrial enterprises, determined their advantages. -
Shvets G. Technology transfer - the main mechanism of innovative development of Ukraine.
In the article the features of the innovation process and phase transformation described in the product innovation process. An different approaches to the definition of "technology transfer". These and uncovered basic forms of technology transfer, namely patent agreements, license agreements, "know-how", engineering, franchising. Presented classification technology transfer in industrial plants in the following ways: in form; by appointment; by means of technology transfer; for area distribution; the type of technology transfer; technological advances in content transmitted now. Dynamivku analyzes innovation in industrial enterprises of Ukraine for the period 20002014 gg. And these tend to reduce innovative activity of domestic enterprises. The main problem for companies in the field of technology transfer. Characterized provayding innovation and system innovation are providing of the scheme. The basic domestic intermediaries in technology transfer. Listed osnovnyi activities of technology transfer centers, such as: market research technologies; measures aimed at the transfer of innovative technologies from the field of developing it in practical use within the scientific and industrial cooperation and investment cooperation, the implementation process of audit companies and providing consulting services and more. The model of networks and UTTN NTTN. Highlight the problems that hinder the development of both national and international technology transfer in Ukraine. -
Shvets G., Gargala K. Unfair competition in the field of intellectual property.
In the article the definition of "unfair competition" in accordance with international law and the current Law of Ukraine "On protection against unfair competition". Lists and describes actions in accordance with applicable law, which are seen as unfair competition. Shows the view of scholars regarding the shortcomings of the legislation in the sphere of unfair competition. Given the action. associated with the discrediting of a competitor (the discrediting of a competitor, the purchase and sale of goods, performance of works, rendering services with compulsory assortment, comparative advertising; inducing others to boycott a business entity, etc.). It is noted that the problems associated with unfair competition than anything else on the market of intellectual products. The analysis of violations in the sphere of intellectual property-related unfair competition. Shows the factors influencing the choice of methods of protection of enterprises against unfair competition, namely: the development of legislation on protection from unfair competition; the availability of fair competitive relations in the market; the awareness of business entities on the rights for protection against unfair competition; the desire of market participants to seek excessive profits; the protection of rights of business entities; establishing sustainable business relationship with partners; the degree of formation of the competitive environment; weaknesses in the management system; dependence on suppliers of raw materials from abroad. Provides direction for improving the system of protection of interests of businesses from unfair competition in Ukraine. -
Gonchar V., Uzun M. Motivating the staff innovation activity in the system of management of enterprise’s sustainable development.
In the article were identified: the main categories of motivational process, features of the formation of the mechanism of motivation of staff innovative activity. Analysis of modern scientific views of the concept "motivation" of staff showed that the motivation of innovation is a set of needs and motives that encourage staff and management to the creative activity in order to create innovative products, services, forms of their implication, implementation of new technologies in order to ensure improvement of the quality and competitiveness of the labor work. High level of education and intellectual activity is important for the implementation of innovation activity: the more creative and intellectual challenges in the function, the more noticeable the role of non-material incentives in the process of innovation activity. Lack of the developed system of financial incentives and certain guarantees of social protection, absence of improved means of evaluation of the results of work and incentives to creative and active work are considered to be the main determining factors of the reduction of the creative activity of Ukrainian workers. Each stage of the innovation process is influenced by different motivational factors that facilitate or hinder the implementation of the idea. Based on the results of the survey which was held among employees of enterprises of transport sector the main motivating factors that promote innovation are: opportunities for the professional and personal growth, understanding of the directions of the development, faith in its future. In the article were proposed directions how to improve the application of motivational factors in innovation management activity, appliance of which will increase staff productivity and level of the innovativeness of the enterprise. -
Shykova L., Harabet K. System of the management of enterprise's intellectual capital.
The importance of formation of system of the management of intellectual capital was considered in this article; also, literary sources on the essence of intellectual capital were researched. Mechanism and management features, in particular aspects and system elements, were considered too. Components of the control system were defined and justified. The influence of intellectual capital on the effectiveness of strategic enterprise and its dependence on external and internal environment was analyzed; also the value of management strategy for the enterprise was considered. The fact was determined that goals are the foundation of management, here are their requirements and their types that were considered in this article. System tasks that are the basis of its formation were also reviewed. Principles of management which are fundamental rules of formation of management of intellectual capital were indicated. Functional actions that are: diagnostic, planning, investing, motivation, using and expanded reproduction and monitoring were also considered and analyzed. Special attention in that article has been paid to action sequences in constructing systems of management of intellectual capital that is universal for most of enterprises. -
Derevianko T., Gubskaya N., Kapranov M. Estimation of innovative potential and its use in the management of metallurgical enterprise.
In accordance with the priority of the state policy of Ukraine's entry into the EU in the article the necessity of research and development of domestic enterprises, SP, providing manufacturing business persistent competitive position in the European and world markets. The study of existing evaluation methods SP enterprises led to the conclusion that the domestic authors practically do not take into account the level of development of innovation infrastructure in the region of the dislocation enterprises in evaluating the IP. The authors of the economically developed countries take into account the impact of the innovation infrastructure, but only it is in the form of individual indicators without combining their group. In the article was given the preference to a method in which a model was proposed, which includes internal and external SP component given the impact of external innovation infrastructure to SP enterprises. The chosen method was tested in the calculation of SP of large metallurgical enterprises. Quantitative values of the SP indicators were obtained expert method, where is experts were leading specialists of the investment department of the investigated companies. The generalizing indicator values were reduced to the integrated indicator, taking into account their weight values obtained by solving linear equations for the better reflect the outcome of calculation. The quantitative values of SP and its components will allow management to make informed decisions regarding the company's strategic development and strengthening their competitiveness in foreign markets high-quality products. Proposed and approved method for calculating SP can be used to assess the innovative potential of industrial and non-industrial enterprises, but open to further investigations are still problems associated with deeper detail components of SP enterprises. -
Bessonova G.P. Analysis of innovation in the PJSC «MK" Azovstal».
The article described the work of the plant «Azovstal» on introduction of innovative projects aimed at the release of a certified high-quality products. The plant - the only Ukrainian producer of high-quality hot-rolled plates for shipbuilding, energy and special engineering, bridge construction, the manufacture of large diameter pipes for oil and gas pipelines. The article analyzes the activity of PJSC "MK" Azovstal "in the field of investments and innovations aimed at increasing the volume and efficiency of production, improve product quality and reduce costs. -
Samsonova L. Regulation of contractual arrangements at national and international levels.
The current research systemizes basic documents governing contractual relations internationally, in fact there were adduced its characteristics, described the main areas of influence. It was determined the role of investment contracts as a regulator of contractual relations, it was also stated, that if FDI are accompanied by contractual relations. This article discovers the role of the GATS in case of contractual agreement regulation, first of all through the mechanism of barriers reduction designed to trade in services. It should be noted that, since contractual relations include intellectual property aspect, international agreements concerning intellectual property protection issues could be applied to contractual relationships regulation. Moreover, is was highlighted an exceptional role of International organizations. Within the research of the organizations there were described the most powerful of them, that have direct impact on contractual relations development process. Meanwhile, special attention was paid to the regulation of contractual relations in the context of global value chain of TNCs, specified the key international agreements which regulate both the TNC’s activity directly and contractual relations indirectly. Besides, due to a separate analysis of legislation in Ukraine in the foreign economic activity sphere, there were identified the laws and other normative acts governing in Ukraine certain types of contractual relationships and defined the nature of contractual relations in accordance with national legislation. -
Mamatova L. Formation of the matrix of strategies to ensure the financial-investment potential of industrial enterprises.
The article describes the process of interaction between financial and investment sustainability and integrated assessment of the financial and investment potential of the enterprises by the criteria and principles for the evaluation of these indicators. The methods of evaluation that allows for a quantitative and qualitative assessment of the financial and investment potential based on different indicators grouped into blocks and assessment of the risk level. Due to normative values calculated integral index and limits index. Depending on the actual level of possible influencing factors considered, that in the future it possible to determine the most important factors and build a valuation model. On the basis of two parameters estimation of financial and investment potential, namely, integrated assessment and financial stability of the investment potential offered to the matrix selection strategies for financial and investment potential of the example of the industrial enterprises. The study proved that the optimal financial and investment model of sustainable economic development can be built using a synergistic effect: the interaction of financial and investment sustainability and profitability, liquidity and profitability, as well as business activity, when combined size of self-financing, debt financing and cost savings economies of scale that technically ensures the recovery of the financial and investment sustainability through indicators presented. Formation of financial and investment potential in the framework of a strategy aimed at restoring the steady state enterprises, including as a result of the investment. And includes the effect of the combined action of financial and investment instruments, the combination of current and strategic needs and norms of their coverage with the release of current and fixed assets and liabilities. A model of the formation of a strategy for financial and investment potential, which allows to establish a correspondence management policy at the enterprise, the future conjuncture services market and market conditions. -
Kapranova L. The current state of business in Ukraine.
In the article were considered the problems of the current state of business in Ukraine.It was noted that the development of small and medium-sized business is one of the most important features of modern market economies and the main prerequisite for the development of the national economy of any country in the world regardless of the level of its development.Entrepreneurial activity is an indicator of the national economy, it is a kind of “litmus test”. The signs and principles of entrepreneurship were presented here.The analysis of the current state of business activity in Ukraine was presented here.The main problems and obstacles that exist in the way of business development were presented, too.The main reasons were identified that hinder the development of small and small business in Ukraine, which include: the imperfection of the legislation on the development of small and small businesses, as well as business in general; the high taxes make some small entities and small businesses to go into the shadow economy; the insufficient state financial and credit support to small and small enterprises;the absence of an effective mechanism for the implementation of public policies to support small and small businesses; the inadequate accounting systems and statistical reporting of small and small enterprises; the limitations of information and consulting security; the inadequate training, retraining and advanced training for entrepreneurship;the lack of incentives for investment.It is concluded that among a number of different factors of economic growth in Ukraine the most significant is the skillful implementation of the entrepreneurial capacity of its citizens, the effective use of the economic mechanism of human independent economic initiatives, the recognition of entrepreneurship indispensable force of economic dynamics, competitiveness and social prosperity. -
Bessonova S. Innovative automotive component development in Ukraine.
The paper investigated the current state of the industry of Ukraine. Analyzed key performance indicators of mechanical engineering and domestic automotive industry. The reasons of decline in production in mechanical engineering and the automotive industry. Analyzed the share of car in the country's economy. Identified aspects of internal and external automotive environment. A comparative analysis of leading automotive manufacturers. Analyzed volumes of scientific and technical works, which were carried out by enterprises to improve the competitiveness of automakers and their investment attractiveness. Determined the share of industrial enterprises, which are engaged in the introduction of innovations in production activities and implemented innovative products. A study of the sources of financing of innovative activity of industrial enterprises and analyzed the structure of the scientific and technical work. Studied foreign experience supporting the automotive manufacturer. The factors of influence on the innovative component of the domestic automotive industry. Recommendations regarding the release of the difficult situation the engineering industry and further development. The findings lies in the fact that the innovation component of mechanical engineering industry, the implementation of the target concepts of development of industry of Ukraine require government support domestic producers, which will contribute to the development of Ukrainian automobile industry. Improving the innovation component of the domestic automotive enterprises will contribute to: an increase in the enterprise of current assets, the development of industrial production, create new jobs, increase tax revenue, modernization of industrial tools, automation of jobs, increase in the number of new products, development, environmental and energy-saving resources and technologies, attraction of additional investments. -
Belous-Sergeeva S., Michalovskaya V. Theoretical aspects of legal protection of trademark in Ukraine.
With the transition to a market economy related to specified objects was radically changed. In these conditions, it is important to provide the possibility of individualization of the offered goods and services. Identification of business entities and the right to the protection of the trademark makes distinctive products and create a reputation for the business entity. Famous trademarks are buying privileges that give them almost complete customer commitment. The trademark for the consumer it is the business card, it is a person certain company or firm. Prototypes of modern signs have appeared in the period of the slave system. In the Middle Ages there is a new form of the brand, which reflects the nature of trade of the time - the brand Guild. Creating a brand product - it is not a new phenomenon (however, it is the art of the last hundred years has developed significantly). The legal system recognized brand property in the truest sense of the word. The trade mark shall be the buyer a certain set of features, benefits and services, it is a complicated character. Brand is a symbol, a word or combination of words, images, or a combination of all of the above used as a holder in order to differentiate their products (services) of the goods (services) competitors within the same industry. The concept of "brand" in marketing is a set of specific properties, associations, images that enable product from this brand stand out from the competition market. -
Radyeva О. Evaluation form of an amortization policy of the enterprises of mechanical engineering in view of their development strategy.
The article investigates features of formation of the amortization policy of enterprises in applying various enterprise development strategies. Identified advantages and disadvantages of the investment strategy and the strategy of maximizing the profits of enterprises.Presented factors that influence the amortisation policy and determined use of instruments of amortisation policy in order to achieve the stated goal of enterprise. Offered a scheme of using the amortization policy tools in order to increase the degree of financial stability of enterprises in the process of reorganization. It is concluded that the depreciation policy is part of the state investment policy. It defines the basic principles of the amortization policy of individual enterprises and should create conditions for effective management of the process of renewal of fixed assets and the introduction of scientific research and new technologies in production, taking into account the company's development strategy. The depreciation policy is defined as a set of macro-level in the field of asset management activities, and how the relationship in the process of formation and implementation process of renewal of fixed assets of enterprises with the help of tools such as methods and depreciation rates that ensure maximization of cash flow and the investment potential of the enterprise. Implementation of the amortization policy of the company in view of its development strategy will improve its effectiveness, to create favorable conditions for the modernization of the technical base of production, further development of the enterprise and achieving sustainable financial position.
